Under Armour

The Problem

A collection of event activations, retail flyers, and large-format signage designed for Under Armour and the SC30 Brand — Stephen Curry's elite basketball showcase. Each piece extends the SC30 brand language across on-site experiences, printed collateral, and display banners.

The Outcome

A full activation toolkit — event experiences, retail pop-up collateral, and large-format signage — that extended the SC30 brand language consistently across every on-site touchpoint of Stephen Curry's elite showcase.