Print & Out-of-Home
Role
Art Director
The Problem
Redesigned Perrier's print and out-of-home campaigns with a refreshed visual identity—introducing clean layouts, bold imagery, and distinctive brand personality that boosted visibility and modernized the brand's presence in competitive markets.
The Outcome
A refreshed print and out-of-home identity built on clean layouts and bold imagery — modernizing Perrier's presence and lifting visibility across competitive retail and transit placements while sharpening the brand's distinctive personality.




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