Campaign
Jameson Irish Whiskey
Jameson needed to break into sports culture without feeling forced. The challenge was connecting an Irish whiskey brand authentically to the passion and energy of sports fans—without relying on tired sponsorship clichés.
Unofficial Drink of Game DayArt DirectorAgency — WPP Production (Formerly Hogarth)
A fan-first campaign that placed Jameson inside the game-day conversation — a hero film, YouTube Shorts, and key art that felt native to sports culture rather than sponsorship wallpaper, giving the brand an authentic foothold with a new audience. This was some of the first work in the space, before WPP Production's partners at Ogilvy launched 'Unofficial Whiskey of Football Fans' with the NFL sponsorship in 2025.
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