4X More Promotion
Role
Art Director
Agency
WPP Production (Formerly Hogarth)
The Problem
IHG's '4X MORE' promotion needed vibrant, engaging website assets to drive excitement and maximize member engagement. The challenge was creating bold, eye-catching visuals with clear calls-to-action that guided visitors through eligibility, benefits, and quick enrollment steps across desktop and mobile.
The Outcome
Bold, eye-catching website assets with clear calls-to-action that guided members through eligibility, benefits, and enrollment across desktop and mobile — giving the 4X MORE promotion a vibrant, conversion-ready presence on-site.




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