IHG Hotels

The Problem

Hotel Indigo's print materials weren't capturing the boutique, neighborhood-inspired story the brand stood for. The challenge was creating tactile, editorial print work that felt less like hospitality marketing and more like a travel magazine.

The Outcome

Tactile, editorial print work that reads like a travel magazine — bringing Hotel Indigo's neighborhood-inspired boutique story to life across collateral and giving the brand a distinctive, collectable presence on the rack.