Abbott

The Problem

CES is crowded with tech giants competing for attention. Abbott needed to show up not as a medical company, but as a tech-forward health innovator—with social content that could cut through the noise and live beyond the convention floor.

The Outcome

Social content that positioned Abbott as a tech-forward health innovator — cutting through the CES noise with work built to live beyond the convention floor and earn attention on the feed, not just the booth.